The main reasons I could think as to why Blizzard went with a mobile port, are godlike in-game monetisation, more reach, easy development process and… did I mention money? But, a mobile version was of utmost importance.

Even a short teaser, like Bethesda’s for Elder Scrolls VI, would have infused great joy into the conference’s lifeless audience.

But most recently, Blizzard failed its dedicated community.ĭiablo 4, an announcement for which could have cheered up the depressed audience, wasn’t made. They knew, no other company would consider and encourage fans’ feedback as Blizzard does. That’s when you know you’ve messed up big.īlizzard was a company that fans could trust and relate to. Seeing that your buyers are annoyed at you, you shout, “Do you guys not have feet?”. You wanted to serve something new.īut, but… hold on.

Your buyers would be madly pissed at you for taking them for fools. Okay, let’s have it from both perspectives. It’s natural for your buyers to expect something extraordinary and extravagant, but in the same category as they know you for. One day, you collect all your buyers to give them a surprise that “you’re excited about”. Your buyers know you for your esteemed cloth pieces and world-famous ale. The management decided to close Blizzcon 2018 with Immortal’s announcement. They kept Diablo Immortal to be revealed at the end of the show, presuming it to be their showstopper. Only non-scripted questions like his could pull out clear-cut answers.īlizzard didn’t only mess up their conference but messed with their fans alongside. Many considered his query to be rude and obnoxious, but being an attendant, going in with high hopes, it’s his right to question them the way he did. I’m slightly late to this party, so I’ll assume you already know about the “off-season April’s fool joke” comment by the red-shirt guy. Attendees barely clapped or appreciated the Diablo Immortal announcement as they had nothing to be impressed about. Fans are disappointed like never before and users on discussion sites are raging over the disaster and how their expectations were thrown in the trash.

Diablo immortal announcement fail